Who do you listen to?
Apparently, the majority of us flick through the pages of
a car magazine to soak in the expert know-how and opinion
of motoring journalists to help us decide which model to plump
for. The next source of influence is usually friends and family,
with newspaper or television adverts having a noticeable affect
on more than 1 in 3 people.
Bought unseen?
Now here’s the real difference between a new car buyer
and someone looking for a used. According to research, more
than 25 percent of people will commit to a new car
online without seeing it first. In comparison, nearly
1 in 2 of those hunting for a pre-owned vehicle wouldn’t
even consider such a move, with less than 1 in 20 willing
to take the risk.
What are we buying?
It’s official: diesel is no longer a swear
word amongst the motoring population of Great Britain.
Advances in technology have propelled the number of oil burners
on our roads towards the 30 percent bracket.
A similar level of growth has been witnessed in the ultra-competitive
Supermini market, where models like the Ford
Fiesta and Vauxhall Corsa, have jumped from a 25 to
37 percent market share over the past five years.
The other noticeable gain is being delivered by the compact
family mini-MPV where Renault’s innovative
Scenic from 1999 has spawned a sector, which, today accounts
for 1 in 16 cars on the road.
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